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Visa card issuers playing hard to get

Visa Thailand has revealed that cred¬itcard issuers are not willing to share customer information in order to set the same standard of qualification for Visa Privilege cardholders.



Different qualifying standards for Privilege cardholders has caused particular problems regarding Platinum cards which offers many discounts at shops and hotels.

Visa Platinum cards have not been accepted by a number of out¬lets because creditcard issuers had approved the card for too many cus¬tomers. Some of whom were actual¬ly on too low an income to qualify to hold the card.

Without establishing level quali¬fying standard, the problem of some Platinum cards not being universal¬ly welcome would still exist.

Earlier, Credit Cards Club presi¬dent, Choke na Ranong said that Visa Thailand should set the same qual¬ifying standard for Platinum card applicants to resolve this problem.

However, Visa Thailand manag¬er Somboon Krobteeranon revealed that it took time to establish a com¬mon standard for Platinum card applications, as they were approved by indi¬vidual Visa International members.

Besides, he said card issuers were not willing to share customer infor¬mation.

"Each creditcard issuer has its own unique requirements for card approval. Although we want to establish a common standard, we first need to collect the current cri¬teria from each issuer for an appli¬cation to be approved. And the prob¬lem is, they don't want to reveal this kind of information to each other, therefore we need to talk to them one by one," Somboon said.

And it is difficult to say when this will be completed.

However, Visa Thailand still plans to run reward schemes for its cus¬tomers, especially premium card¬holders because spending within this group is still rising, despite the weak¬ening economic situation, Somboon said.

Yesterday, Visa Thailand launched a Visa Platinum Privilege Programme, which offers several benefits to Platinum cardholders in cooperation with Ratchaprasong Square Trade Association, Bangkok Hospital Medical Centre and MD Management.

Cardholders who spend on their cards from today until January 31, 2009, will get discounts from 10 per cent to 45 per cent and gift vouchers when shopping at over 1,300 shops in Gaysorn Shopping Centre , CentralWorld, Amarin Plaza and Erawan Bangkok. There is also a buyonegetone free offer when they pay for a health checkup pack¬age using their Platinum cards at Bangkok Hospital. And if they have to be admitted as an in patient, they will be provided a VIP room at the price of normal room. In the case of an emergency, they can call for an ambulance free of charge if they are not beyond a 50kilometre radius of Bangkok and a 50percent dis¬count if the distance is further than 50 kilometres.

For travel benefits, cardholders will be given a gift voucher worth Bt5,000 when spending Bt50,000 on any tour package marketed by V Love Travel company and they will also be eligible for special trips which will be run every two months from now.


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