Building the best brings rewards and awards

By CEO Talk
The Nation
Published on August 15, 2008

When asked to reveal TCC Capital Land's success story and the secret behind building a memorable brand, we simply cite the company motto, "Believe in Building the Best".

Building the best brings rewards and awards

"We strongly believe in this motto. We build the best teams to deliver the best products through our detailori¬ented approach, which is focused on satisfying our clients. We believe in the power of the word of mouth. If we deliver highquality products, our customers will automatically pro¬mote our brand to others."

TCC Capital Land has managed to gain immense public favour in such a short span of time because the com¬pany has won 10 awards for corpo¬rate credibility and project develop¬ment. These serve to reassure cus¬tomers about the quality of our products.

Recently, at the CNBC International Property Awards 2008, we won four awards for three projects: The Empire Place, The Emporio Place and North Park Place, our newest project. This is the second year running that we have emerged victorious at these awards.

The company was also awarded the Business Ethics Awards 2007 by The Thai Chamber of Commerce. TCC Capital Land was the only prop¬erty company to receive this award last year.

TCC Capital Land was also suc¬cessful at the Thailand Property Awards 2006 organised by the Thailand Property Report magazine, winning awards for the Best Developer and Best Development for the Athenee Residence project.

These awards encourage the man¬agement and staff to continue to move forward as they reassure us that we are moving in the right direction.

We owe the success of our projects to matching homes with the needs and expectations of buyers.

We stay aware of customers' needs through marketing surveys, which we conduct before starting any project.

Our business strategy for Thai res¬idential projects comprises three main factors.

First, our projects are in prime locations that are easily accessible and equipped with all necessary ameni¬ties. Second, we ensure a unique but functional design and use topquali¬ty materials. Finally, we maintain a strong financial position and a good market reputation, which give our buyers confidence in the company's ability to deliver.

Following our success with TCC Capital Land, we established S&S Residential, to develop a new prod¬uct line - environmentfriendly res¬idences.

S&S Residential develops condo¬miniums to suit lifestyles of environ¬mentally conscious people. Driven by the awareness of global warming, the company aims to help newgenera¬tion buyers live in harmony with the environment.

Demand for new houses in Thailand has dropped slightly this year because homebuyers are delay¬ing their buying decisions due to pre¬vailing economic uncertainties.

This is not a new situation for realestate developers like us.

Our challenge is to survive during these tough times and convert prob¬lems into business opportunities.

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Building the best brings rewards and awards

When asked to reveal TCC Capital Land's success story and the secret behind building a memorable brand, we simply cite the company motto, "Believe in Building the Best".

OTHER BUSINESS

Company reports

Saha-Union units to shed loss-maker

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