Marketing Briefs

Lumyook (Millennium 2002) is investing Bt10 million to open a Playboy outlet at Bangkok's Major Avenue Ratchayothin shopping mall with a plan to establish the outlet as a centre where customers can find all worldwide Playboy products.

It expects the shop to generate Bt20 million in sales within the first three months, according to CEO Worawoot Vangvorawong.

About 100 items are available at the 120squaremetre outlet, including clothing, lingerie, bags, glasses, accessories, cosmetics and home decorations. The company is also adding new product lines including male cosmetics and bed sets.

Playboy's targeted customers are teenagers and working people aged from 18 to 35.

Lumyook plans to open eight more Playboy branches nationwide within this year. - The Nation

Visa sends 222 lucky Thais to Olympics

Each cardholder will join other lucky travellers from the region as winners of Visa's various cardholder promotions held across AsiaPacific in the leadup to the Games. Of these, 222 lucky winners are from Thailand.

"With Visa sending the equivalent of 15 planeloads over 17 days to the Games, the athletes will be well supported in Beijing," said Somboon Krobteeranon, Visa's country manager for Thailand.

"We are sure the Thai team will be motivated even further as it will have its own special Visa cheer squad in Beijing." - The Nation

Mono Travel site targets new generation

Mono Travel has launched its new website, www.monoplanet.com, with the aim of serving a new generation of tourists.

The website provides advanced searches for specific preferences, suggestions accor ding to what customers in similar geographic and demographic situations have booked, an event calendar and travel advice with a reviews section that includes hotel reviews, blogs and photograph albums shared by other users.

The company is now running seven tourismrelated websites. It expects the new site to increase revenue by 10 per cent from last year to Bt400 million. - The Nation

Pioneer launches five home theatres