RS delighted at response to online community

The website has 50,000 to 60,000 visitors per day during working days and 70,000 daily at weekends.

Artyt Lerdrakmongkol, man¬aging director of Zheza.com, yes¬terday said the company found that members usually spend at least two hours at the website and make wide use of the activities.

The next plan is to arrange activities aimed at continuing to attract new members. The goal is to double membership to 2 mil¬lion people by the end of the year.

Zheza.com's approach is to apply the B2C - business to con¬sumer - marketing strategy to get closer to all its targeted cus¬tomers. The company will also set up a Zheza Gang to act as its brand ambassadors.

The company is separating its activities into two types. Offline activities include the "Zheza School Tour" nationwide road¬show and "Zheza unite", while online activities include the "MyZheza Million Love" contest and a diarywriting competition.

It also has a B2B - business to business - marketing strategy, acting as a website for corporate clients to advertise their products and services. It currently has 11 business partners: Hap, Stila, Clean & Clear, iMobile, adidas, Puma, Emily, Honda, Lenovo, Izzue and PS Junior.

The website is also launching a new feature called Zheza Pet, with players feeding and helping an animal to grow online.