Executive Bookshelf

The fourth title in the "Quercus Ideas You Really Need to Know" series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps), expand on management ideas (branding, outsourcing) and cover the latest commercial concepts from the online world.

Available at Asia Books

Superclass

By David Rothkopf

352 pages

The Superclass - politicians, military leaders, finance gurus, energy barons, media moguls and thought leaders - is the small group that currently plays the greatest role in shaping the progress of globalisation.

It can be said they have more in common with one another than they do with their own countrymen. And because this group frequently operates outside all national and international regulation, they are often in conflict with the elite of their countries.

Rothkopf offers a provocative examination of the overlapping international power clusters. He reveals who is a member of this global Superclass and who is likely to be joining it and transforming it in the years ahead. And he will explore how the aggressive pursuit of self-interest by some in this class helped create a world in which inequity is greater than ever.

Available at B2S

Differentiate or Die (Second Edition): Survival in Our Era of Killer Competition

By Trout & Rivkin

272 pages

Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become key to corporate survival. Marketing guru Jack Trout delivers a practical guide for businesses on developing powerful differentiation strategies.

Available at Asia Books