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Dutch Mill to drop some products, may trim marketing budget

By Nalin Viboonchart, The Nation
Published on July 10, 2008

Dairy manufacturer Dutch Mill plans to stop producing some items in the second half of this year and to cut its marketing budget as a way of reducing costs.

Chief commercial officer Monchai Soontrawat said yesterday that production and operating costs of Dutch Mill had increased by 40 per cent from last year, but the company had not raised its prices. Dutch Mill has tried to cut other costs to survive.

The firm is considering stopping the production and marketing of some products that are not popular enough with consumers. The company cannot be specific at the moment about which products will be stopped, he said.

Dutch Mill is also considering cutting its marketing budget in the second half. "We have to cease some marketing campaigns that do not support our marketing plan," he said.

Monchai declined to comment on whether Dutch Mill would adjust its prices after the Agriculture Ministry allowed dairy man-ufacturers to increase raw-milk prices by Bt3.50 to Bt18 per litre. The company will wait for final approval from the Cabinet.

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Dutch Mill to drop some products, may trim marketing budget

Dairy manufacturer Dutch Mill plans to stop producing some items in the second half of this year and to cut its marketing budget as a way of reducing costs.

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