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At DTAC - where CEO Sigve Brekke is to leave to head Telenor Asia, paving the way for Tore Johnsen, the CEO of Telenor Pakistan - DTAC's share price lost Bt0.75, or 1.50 per cent, to Bt49.25.

TMB however gained Bt0.01, or 0.86 per cent, to Bt1.17, as Boontuck Wangcharoen will become its new CEO. These were against the fact that the Stock Exchange of Thailand Index gained 0.88 points, or 0.12 per cent, to 743.03 points.

At TMB, it is clear that Boontuck is expected to bring with him his extensive experience at Kasikornbank. With back-up from Dutch bank ING, TMB could once again have the potential to catch up with bigger banks.

But can you find any reason why Brekke's departure led to a share-price drop? Could it be the close identification of his character and DTAC's success?

Brekke himself is pleased with his six-year performance at DTAC. He quipped that a success factor could be seen through the way most executives attending the press conference on Friday were wearing jeans, indicating the easy-going nature of executives and employees. It is known that being comfortable with work means higher efficiency.

Brekke criticised himself as a Norwegian who still could speak only some Thai words despite his long stay in Thailand. Yet, most Thais do know that he was like the company's presenter.

Probably that explained the DTAC's share-price drop, though it was referred to as a short-term impact by analysts. What will happen to DTAC when the presenter is gone (although his new post requires him to be in Thailand)?

There was also a rumour that his departure may not be positive to DTAC, given that his new post could be an inactive one.

Brekke certainly seems to be amused with this.

"It's definitely not an inactive post," he said. "Why would I accept any inactive position? I am an operational guy who wants to change the world."

Wow! What an ambitious man! OK, for now, we will buy the analysts' theory that the share-price drop will be temporary. DTAC's future performance will tell whether his departure justified the fall.