RS urgently needs more sponsors for euro

Managing director Santiparb Tejavanija said last week that Thai Beverage had joined Honda and Coca-Cola as the main sponsors.

However, three sponsors were not enough for RS to recoup its investment in obtaining the Euro broadcasting licence for Thailand, he said, while declining to disclose the advertising revenue from the three sponsors.

According to Ayudhya Securities, the Euro licence cost between Bt250 million and Bt300 million.

RSBS is optimistic about getting new sponsorship that will come

during the matches, which kick off on Saturday and continue until June 29.

"We have one month to make money from this tournament," Santiparb said.

The failure of the English football side to qualify hurt the company's ad revenues, he said.

"We never thought before that the absence of the English soccer team in the tournament would make it hard for us to seek sponsorship," he said.

Globlex Securities forecasts that RS Plc, parent of RSBS, will lose around Bt100 million from the Euro tournament.

RS stock closed up 0.88 per cent at Bt2.30 on Friday.