Unique marketing vs 'me-too' marketers

The big winners are those who stand out or do things differently.

Not different for the sake of being different, but unique or better than what else is in the market.

You may start off by asking yourself, "Do we know what our unique selling proposition is?"

If you don't know what it is, or can't succinctly say it, then the truth is, you may need help.

Formulating your unique selling proposition is the most important strategic marketing task you will ever do.

It is defined as the way you do two key things up front: First, you differentiate yourself from all your competitors, and secondly you do it pre-emptively.

First of all, you have to be different from the others.

People are attracted to and buy products or services from those who are "different" from the crowd.

In today's sea of mediocrity with me-too, commoditised products, the one that stands head and shoulders among the rest is the one that wins.

With a "me-too" presentation and no distinctiveness, your product becomes harder to remember, harder to recommend and difficult to market in a focused way.

Why create such challenges deliberately?

Instead, select something appealing for customers around to create your identity. I believe the possibilities are endless. This works for more than just marketing. Take a real life example, if all the guys impress a girl the same way, I bet you will do something differently.

But unfortunately standing out is not quite enough. You also have to do it pre-emptively.

What's required here is being the first one into this market space, or being the first one with a new way of "being or doing" things.

We're talking here about how we offer or do something in a unique way; in a way that essentially "pre-empts" your competition.

Therefore, in order to win the competition, the key concepts are - "unique" and "pre-emptive".

If you are going to succeed in your business, large or small, you can't do without an incisive marketing strategy that incorporates the use of the Unique Selling Proposition.

Nowadays, more and more companies are competing for the same scarce money in the customers' pocket.

There is only room for those marketers who understand this hyper-competition.

Avoid "Me Too" marketing and put your competitive advantage to work.

When you're just another plain choice, you're a replaceable commodity, enduring mediocre sales and having to fight for new and repeat business.

With a distinct identity, there's a compelling reason for your ideal customers to choose you rather than those me-too competitors.

Finally, if you are offering what everyone else is, why should I pay attention or remember you?

witawatm@yahoo.com