Cerebos sets goal for Brand's essence

It will spend Bt20 million on the campaign, which runs from now until the end of next June.

The programme invites customers to send code numbers printed on Brand's bottles to the company via mobile phones. They stand a chance to win prizes. It expects the campaign to lead to a 10-per-cent sales growth during the period compared to the same month last year.

Tul Wongsuphasawat, general manager for marketing and business management, said the company witnessed a slight slowdown in sales from a current softness in the economy.

However, the company still experienced two-digit sales growth during the past three months.

Brand's currently has a 90-per-cent market share in the overall Bt2-billion chicken essence market.

New logo for Nestle

Nestle ice cream is introducing a new corporate logo with a "Pleasure and Balance" concept.

The move is designed to re-position the company, reflecting the drive to encourage consumers to adopt a responsible approach to nutrition, health and wellness in line with its global strategy.

The new logo will be launched here in June, which will embrace ice-cream packaging and media in every channel, according to Ken Donaldson, executive director of Nestle ice cream.

The red colour in the centre will be retained in the logo to emphasise Nestle's trustworthiness as a leading food and beverage company. Meanwhile, the white background has been adjusted to represent the "dairy universe".

Visa fee rise likely

Airports of Thailand is considering an additional fee for issuing visas on arrival at Suvarnabhumi Airport, to reduce congestion at counters.

The measure is aimed at persuading travellers to apply for normal visas from their own countries before travelling.

At present, a visa on arrival costs Bt1,000. This is expected to be raised close to a normal visa, which costs Bt2,800 abroad.