Privilege opens outlets for its broad range of spa products

It expects the expansion to lift its revenue 15 per cent.

General manager Sarinee Nunpakdee said the company was negotiating with department stores, hotels, health clubs and airports to open the shops.

Each outlet will run as a stand-alone operation, separate from Thai Privilege Spa, which now has branches in Bangkok, Phuket, New York, Suzhou and Shanghai. The company will also offer franchise arrangements for the retail shops and expects investment for each to average Bt500,000.

Thai Privilege Health Care also launched a new product yesterday that combines the attributes of aromatherapy and skincare. It is called Sarahn, which means

"happiness", and is priced between Bt150 and Bt750 per item - slightly higher than rival products from Banyan Tree Spa and Mandara Spa.

Sarinee said revenue from the new product was expected to reach about Bt2.5 million per month this year, increasing 15 percent next year.

She said Thai Privilege Spa would generate about Bt350 million in revenue this year and that the figure was expected to grow 15 per cent next year.

Thai Privilege Spa was established in Bangkok in November 2001.