Meet the chief entertainment officer

Because for Boosaba, CEO does not stand for chief executive officer.

"To me, CEO stands for chief entertainment officer. For running

an entertainment company, the

prerequisite is to be a happy person," Boosaba said.

Boosaba considers her chief entertainment role among her most important achievements.

"I think I'm the chief entertainer, a service unit that provides happiness to my colleagues. I feel that if I can enable them to work efficiently, I have succeeded," she said.

 Boosaba's people management skill is perhaps her biggest asset. Before her promotion, chairman

and owner of Grammy, Paiboon Damrongchaitham, had recruited leading marketing and financial executives to head the company, including Apirak Kosayothin and Visit Tantisunthorn.  Boosaba said Paiboon  finally chose her probably because of her experience with the company that allows her to understand the work and people well.

"Our heart lies in people, people and people. There is nothing more than this. Our job is people management. Grammy is an artist-based company. Not only the musicians who are on stage but also those who work behind the scenes, they are also artists," she said.

Boosaba said she was sometimes the traffic manager who sets priorities and sometime a firefighter.

"Our job has the element of emotion amid the rational. We have to be aware that emotions and ego can lead to conflict. But I take it as fun," she said.

Besides having a sense of humour, Boosaba said every Grammy worker has to be a lover. "If they work in music, they have to be music lovers, If they work in movies, they must be movie lovers."

Boosaba said the complexity and the variety of the organisation's products and services were a challenge. But despite the ever-changing situations, Boosaba said Grammy would always stick to its philosophy of producing food for eyes, hearts and ears.

"You've seen our medium change from cassettes to CDs and now to digital. Khun Paiboon once said if in the future, consumers have to consume a pill to be happy, we will produce the pills."