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Bear Brand sees room for 20% growth

Published on April 30, 2008

Bear Brand manufacturer and distributor F&N Dairies (Thailand) will spend Bt200 million in a massive marketing campaign to boost sales for the low-fat sterilised milk.

Kwanchai Rungfapaisarn

The Nation

The company said yesterday its expected to increase sales by 20 per cent from the Bt350 million recorded last year.

It also wants to increase Bear's market share in the Bt1.8-billion ready-to-drink milk market from 20 per cent to 24 per cent. It will move to challenge Foremost's Calcimex, which leads the market segment.

Anlene from New Zealand Dairy Products ranks third.

Somsak Chayapong, country head of F&N Dairies, said the company was now targeting working women.

"Our new advertising campaign includes a series of seven TV commercials. We are using actress Ann Thongprasom as one of the working women in the ad," Somsak said.

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Bear Brand sees room for 20% growth

Bear Brand manufacturer and distributor F&N Dairies (Thailand) will spend Bt200 million in a massive marketing campaign to boost sales for the low-fat sterilised milk.

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