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Published on April 23, 2008

Chalida Ekvitthayavechnukul

The Nation

The company generated revenue of Bt700 million last year. Of that, Bt300 million came from the domestic market and the rest from exports to markets like Dubai, Vietnam and India.

"We missed our domestic sales target last year, due mainly to the economic slowdown," said assistant marketing director Sittiwat Sahwat. "However, we believe that our [local] market will improve following the boom in the property business."

Woodtek International holds a 30-per-cent share of the laminated wood flooring market in Thailand, which was worth Bt1 billion last year. It is expected to expand to Bt1.5 billion this year.

The company is aiming for sales of Bt600 million from the domestic market this year, by boosting its share to 40 per cent.

"The Chinese government has ended its tax-refund measure for exporters. This has raised the price of imported laminated flooring from China by 15 per cent. With our better quality and after-sales service, more importers should shift to buy our products," he said.

Sittiwat said about 70 per cent of Woodtek International`s local sales were from original-equipment manufacturing, 20 per cent from distribution through dealers and 10 per cent from retail sales.

The company's export revenue is expected to surge to Bt1 billion this year thanks to more orders from new and existing customers, particularly in Turkey, the Philippines, India and the Middle East.