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Published on April 9, 2008

As always, the lunch costs something and tends to cost more later on. 

 This saying perfectly fits the current situation of low-cost airlines.

When they were first unveiled, they looked like sweet chocolate for hungry travellers. They were manna from heaven, with fares that were normally only half of what conventional airlines were charging.

But at a time when operating costs are rising, low-cost airlines are becoming more costly, particularly when travellers want something extra. When they contact Thai AirAsia's Call Centre for any information, they are charged Bt20. And if they want the Call Centre to book a flight in advance, they will be charged a booking fee. They are also subject to fees for baggage. Don't think that the extra fees end when you finally board the plane. If you happen to get hungry during the flight, you'll need to fork over Bt80 for a sandwich box.

Low-cost airline customers should also take into account lost opportunities when they can't find their preferred seats on board or when their planes are delayed.

Now, consumers should brace for the new era of another cheap commodity: the budget hotel.

Launched by Thai AirAsia, their hotel chain named "Tune" will start with a base room rate of Bt100 when the first property is opened in Phuket. That's cheap compared to hotel room rates on the island which can start at Bt2,000 per night. But travellers should bear in mind that "Tune" is going to be a real budget hotel.

According to Thai AirAsia CEO Tassapon Bejleveld, for the

amazing cheap rate, each room will be as small as 15 square metres. That fits the company's policy to provide temporary accommodation, particularly at times of flight delays. It not a place where people are pampered with luxuries.

Moreover, the hotel will charge an extra sum if the guests cannot sleep without an electric fan or air-conditioner. If they travel by car, they'll also be charged extra for the parking lot. Suppose they plan to leave the hotel after breakfast. That meal is going to cost something too.

 It's easy to be hooked by the idea of paying Bt100 a night in Phuket. Indeed, the price is attractive, provided you understand that the sum is too little to buy you great comfort and service. Free lunch can never be as delicious as paid lunch.

Achara Deboonme

achara_d@nationgroup.com

The Nation