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BEC-tero joins up with US promotor

BEC-Tero Entertainment is negotiating a strategic equity alliance with a leading US concert and event organiser to give it a leg up on its rivals here.

Published on April 4, 2008



"The competition among local organisers to stage big shows and concert

events as well as to secure broadcasting rights for world-class sports activi

ties is quite intense nowadays," managing director Brian Marcar said yester

day.

The US counterpart would hold a set ownership stake in BEC-Tero Entertain-ment.

"The synergy we will make with our American partner will give us greater convenience in bringing such big concerts and world class events to Thailand," he said.

While keeping the name confidential, Marcar said the deal should be finalised this year.

BEC-Tero Entertainment expects its revenues to increase 10-12 per cent to Bt1.3 billion-Bt1.4 billion this year, after realising growth of 10 per cent in the first quarter.

Revenues will be evenly split between producing television programmes and importing concerts and events.

"We will bring 15 to 16 major foreign concerts to Thailand this year, up from 11 to 12 concerts held by the company last year," Marcar said.

Kwanchai Rungfapaisarn

The Nation



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