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Curiosity got an alert ping when four Thammasat University political-science students introduced themselves as the winning team in the Central Group's Junior Marketeer Project.

Political-science students scoring a marketing coup?

Yes, the quartet known as The Dome - Jomwang Ninla-

pun, Panatda Soontornnon, Pichapa Wiroonchaichot and Napaschon Sripan - beat 160 other teams from across the country.

Almost all of their rivals were students majoring in marketing, commerce or accountancy.

"For me, it reflects the belief that everyone can do the things they like and achieve success if they're just willing to try," says Jomwang, the Dome's captain.

"The competition is open to all third- and fourth-year students in any field," adds Napaschon, "So we had the chance to prove our potential."

The team members are all interested in marketing and had attended classes as a minor.

Last year they took third place in a business-plan competition.

This year's Junior Market-

eer Project required participants to devise a marketing plan to promote Baskin Robbins ice cream. The Dome members - all focused primarily on politics - had their work cut out for them, and it took a lot of time.

"Managing our time was the first thing we had to do," says Panatda.

"If we do activities outside the classroom such as this competition, we can't ignore our studies."

The team members won a trophy from Her Royal Highness Princess Maha Chakri Sirindhorn and scholarships worth Bt300,000.

Upon graduation they'll be able to start working full-time in the marketing department at Baskin Robbin, which is already implementing their marketing plan.

 

By Suwicha Chanitnun

The Nation