Mead Johnson upbeat on "Enfa+"

Mead Johnson Thailand is throwing the biggest sum ever on marketing and advertising activities, amounting to Bt500 million, to promote its powder milk "Enfa+".

Premium powder milk market is now valued at Bt13 billion, with the annual growth rate of 5-10 per cent. Mead Johnson expects that the spending will raise the milk product's market share by 10-15 per cent this year, from 60 per cent at present.

- The Nation

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Mead Johnson upbeat on "Enfa+"

Mead Johnson Thailand is throwing the biggest sum ever on marketing and advertising activities, amounting to Bt500 million, to promote its powder milk "Enfa+".

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