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Published on March 18, 2008

The Siam Society is hosting a lecture by historian Julispong Chularatana on "Iranian Relations with Siam" on Thursday at 7.30pm.

The people of what would become Iran were in informal contact with the Siamese even before King Prasatthong came to the throne. The Shahs of the Safavid dynasty established diplomatic relations and trade between the two kingdoms, and relations between the Iranian and Siamese courts became closer when Phra Narai, a younger son of Prasatthong, forged ties with the Iranian community of Ayutthaya.

Dr Julispong holds a bachelor's degree in architecture from the King Mongkut Institute of Technology, a master's in the history of architecture from Silpakorn University and a PhD in history from Chulalongkorn University.

Call Arunsri at (02) 661 6470-7.

Let the 'Travel Bishop' convert you

DTC Travel introduces its new NHL Tours programme, including visits to cultural events, historical sites, festivals and unique destinations throughout Thailand and the surrounding region at an informal event on Thursday from 7 to 9pm at the Neilson Hays Library on Surawong Road.

The host for the evening is Tom Bishop, managing director of DTC Travel and RadioBangkok.net's "Travel Bishop".

He has more than 30 years' experience in the travel industry, 17 of them in Thailand, and thrives on discovering new places and new experiences for all ages.

For information, e-mail neilson@loxinfo.co.th or call (02) 233 1731.

How advertising fits into the movies

Dr Caroline Elliot from England's University of Lancaster will speak about the impact of advertising and critical reviews on box office revenue today from 10 to noon at E Zone at the British Council on Siam Square.

The seminar will focus on her current research on the film industry and covers the following areas: 

- How total advertising and other possible signals of film quality such as critical reviews and Oscar nominations affect total box-office revenue;

- Findings from the research using the data from 527 diverse films released in the UK from 1999 to 2003, such as "Bridget Jones's Diary", with an UK advertising expenditure of £1.8 million  (Bt113 million) and UK box office revenue of £39 million, and "Return to Neverland", for which UK advertising expenditure was only £617,000 and UK box office revenue was £3.4 million;

-The different impacts of advertising and critical reviews on box office revenues.

Admission is free.

Booking can be made by e-mailing Jansang.boonnua-@britishcouncil.or.th or by calling (02) 652 5480-9, extension 117 or 308.

The Nation