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Published on March 17, 2008

Anothai Wettayakorn, managing director of Dell Corporation (Thailand), said this is a new direction for Dell as it expands in the consumer and mass markets.

The company has also set up a new consumer team to serve the mass market.

"We can provide our products to many more customers in the region. We want to enter the consumer market and grow faster," Toru Matsuura, marketing director, Asean Consumer, Dell, said.

Dell is launching four new lines: the Insprion 1420, XPS M1330, Insprion 530 and Insprion 530s for the entry-level, mid-range and high-end markets, with prices ranging from Bt18,000 to Bt50,000.

"Dell has come out with new product lines to support new customers under the premium-brand concept ," Anothai said.

He said that as the first step, the company will sell through retail outlets and modern-format superstores including Com 7 and PowerBuy. While the initial plan is for around 30 shops, the company hopes to expand that to 100 shops by the end of the year.

Anothai said the company was especially interested in the Thai market because of the growth potential in the consumer segment. The company has seen this as an opportunity to provide one year on-site after sales service with its products.

Anothai said the company also has plans to set up a programme to serve small- and medium-sized businesses.

It hopes to reach out to this segment through its business partners.

Jirapan Boonnoon

The Nation