
Published on March 14, 2008
Marketing director Suwanna Akrapongpisak yesterday said the company had invested Bt5 million to develop the product, targeting consumers who are aged 35 and over.
Returnable Twister bottles
Serm Suk has launched returnable bottles for its 10-per-cent orange-juice brand Twister.
Charlie Jitcharoongphorn, marketing director for Pepsi-Cola (Thai) Trading - a business partner - yesterday said the two packages had driven Twister to become the top brand in modern trade channels in just two years.
It now wants to exploit its distribution network to help it fully penetrate traditional stores.
The strategy is expected to double its share in the Bt4.5-billion fruit-juice market from 10 per cent.
The Nation