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Published on March 3, 2008

"It should generate Bt1 million in revenue a month, but we'll try to increase that to Bt3 million to break even within a year," she said.

At present, Jenny operates Red Mango at Siam Centre. It opened in January.

Jenny formed Dream Yoghurt to buy the franchise business with KRC (Thailand), the operator of Red Mango. They own the branch equally.

Her years of acting have allowed her to buy several condominium units, too.

A principal character in a television series earns Bt30,000 to Bt50,000 an episode, depending on their popularity. Each series is between 20 and 30 episodes. Actors also earn extra as presenters for consumer products.

Jenny recently become a presenter for Cadbury's chocolate, Breeze detergent and Nivea deodorant. Another deal is being concluded.

Jenny decided to invest in the ice-cream business because she loves to eat it.

Jenny tasted Red Mango when she worked in South Korea. When KRC introduced the yoghurt ice cream here, she jumped at the chance to get involved.

"At the beginning, KRC told me it would take 12 to 15 months to break even. I prefer a shorter period. Now I expect to break even within one year, but it takes other factors to drive revenue, such as marketing," she said.

A number of events featuring Jenny are being planned.

Red Mango at Siam Centre generates nearly Bt1 million per month, but Jenny expects to increase that to Bt3 million.

For example, Red Mango at nearby Siam Square Soi 4 generates revenue of Bt2 million per month, she said.

Jenny will pay a franchise fee of Bt750,000 for three years.

She said she was negotiating with KRC to operate a second branch at Big C in Pattaya. It will open in March.

Jenny promotes Red Mango to health-conscious consumers.

The actress is hopeful the business will not flop. "I believe in the popularity of the brand and the location. Many people are also more health-conscious."

Nalin Viboonchart

The Nation