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Published on February 27, 2008

To achieve the sales target, the company's share in the ready-to-drink green-tea market will have to rise from 75 per cent to 85 per cent, said president and CEO Tan Passakornnatee.

In 2006, its market share was only 50 per cent.

"We need to launch the campaign to maintain our position as market leader. We're aiming for market growth of 20 per cent so that our sales can also grow 20 per cent," Tan said.

Last year, without any promotions, Oishi's sales grew 20 per cent but the total market only 5 per cent.

For last year, Oishi's consolidated net profit jumped nearly 200 per cent. However, Tan said he did not expect that to be matched this year.

"I believe our sales will increase only 20 per cent," Tan said.

A Bt100-million marketing campaign will be launched during the hot season called "Pai Tae Tua Tour Yok Gang Kap Oishi" (Completely Free Tour for You and Your Friends).

Sucheera Pinijparakarn

The Nation