Wed, February 27, 2008 : Last updated 16:17 hours
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Nestle to beat Singha in drinking market
Nestle Pure Life Co Ltd plans to beat Singha Drinking Water to be the market leader in Thailand's PET-bottled drinking water this year.
Prayad Anuchiracheewa, executive director - water business, Nestle (Thai) Ltd, said that the company has set a key strategy to expand its customer base spending over 100 million baht on its new TVC campaign targeting family group.
"Our Nestle Pure Life drinking water has currently between 28 per cent and 30 per cent in PETbottled drinking water. And we aimed at increasing our market share in this PET-bottled drinking water segment by another 5 per cent this year," said Prayad.
- The Nation
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