
Published on February 16, 2008
Despite rising inflation and its low yield, the most popular investment product is savings accounts, with half of the 2,961 surveyed saying that is their preference.
Education for their children and themselves is what most motivates Thais to save, followed closely by retirement planning. There is also a cultural paradigm shift under way among Thai savers in that they no longer want to depend on their children when they retire, preferring to be financially independent.
Most admitted that they found it difficult to save because of their current financial obligations.
The Nation