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Published on February 14, 2008

The company also plans to actively expand its customer base, both in Bangkok and upcountry, with an increase of its retail network to more than 1,000 outlets, as well as entering into negotiations with new business partners for new television programmes.

The move aims to penetrate the local satellite-dish market with the introduction of the latest DTV Ku-band dishes priced at Bt1,925 per set (excluding installation), with no monthly fee. The DTV-brand satellite dishes are aimed at replacing conventional television antennas, which sometimes offer poor reception of free broadcasts as well as having a limited number of channels.

Thanadit Charoenchan, general manager of Shin Broadband Internet (Thailand), a distributor of DTV dishes, said the company introduced its DTV dishes to the Thai market last year and had received good response.

The company achieved sales of 100,000 sets in only six months, which exceeded its initial target of 50,000 sets through its 700 authorised shops throughout the country.

"This strong response reflected a huge consumer demand for highly efficient DTV satellite dishes, which can offer better picture quality for any free-to-air channel compared to conventional antennas. The new DTV satellite dishes are also affordable for a one-time installation without other monthly payments," said Thanadit.

Thanadit said DTV dishes were gaining popularity thanks to their low price, the key factor that makes it easy for consumers to make a purchase decision, particularly in this time of economic difficulty. Because of this trend, the company has set a proactive strategy to boost the dish sales volume and broaden the user segment.

The Nation