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Published on February 6, 2008

CEO Vichai Suphasomboon said the growth rate would be higher than last year's 3 per cent, because this year's economic and political situation had a better outlook.

"Many major brands, particularly for automobiles, skincare products and property, will likely spend a lot on advertising," he said.

Ad spending will move from TITV to Channels 3, 5 and 7 and MCOT and may be one of reasons those channels increase their advertising airtime, he said.

Carat will strengthen its tools for helping customers choose media channels for their advertising. These include Tracer, for analysing the situation of all media channels and the application of appropriate budgets; Scheduler, for setting advertising plans and appropriate ad frequency; Allocator, for fixing appropriate budgets and the correct media to use; and Fortuna, for finding the best television programmes and channels on which to buy airtime.

Last year, Carat achieved billings worth Bt6.5 billion billing, and it expects 14-per-cent growth this year. 

The Nation