Wall's renews efforts to draw ice-cream lovers

After the overall icecream market melted 2.6 per cent to Bt4.33 billion last year, Unilever Thai Trading is embarking on a mission to encourage consumption.

It is starting with the launch of its second miniproduct, Wall's Mini Poppers, which have a snacklike look.

"Consuming ice cream is not a strong behaviour among Thais," Chanya Rodrakquan, ice cream marketing development director, said yesterday.

The whole market is struggling to gain more converts while current customers are not increasing their consuming frequency, which is just three times a month, she said.

- The Nation

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Wall's renews efforts to draw ice-cream lovers

After the overall icecream market melted 2.6 per cent to Bt4.33 billion last year, Unilever Thai Trading is embarking on a mission to encourage consumption.

OTHER BUSINESS

Petrol and diesel price rises today

Bt134 million for FTA fund

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