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K-Securities aims to boost market share

Kasikorn Securities intends almost to double its market share to 2 per cent this year, from last year's 1.06 per cent, with a marketing strategy conducted in conjunction with its parent, Kasikornbank.

Published on January 23, 2008



Kasikorn Securities chairman Rapee Sucharitakul yesterday said the targeted market share would virtually double the company's assets under management to Bt16 billion, from Bt8.1 billion last year.

Its customer numbers increased significantly last year, from 2,700 to 60,000 accounts.

Rapee said the company planned to boost the efficiency ratio of its marketing staff over the next three years from the current level of 5.22 million customers per staff day to 9 million. This compares with an industry average of 3.2 million customers per staff day.

As well, the company expects to increase its proportion of institutional investors to 40 per cent over the next three years, from 30 per cent at the end of last year, while retail investors will fall to 60 per cent.

Rapee said it was expected Kasikorn Securities' daily trading volume this year would be about Bt18 billion, up from Bt17.4 billion.

"In the past year, we reached our target because we coordinated closely with our parent bank. We'll continue that strategy this year by looking for more than 110,000 potential customers from the bank," he said.

Kasikorn Securities executive director Nattharin Talthong said the company had been a financial adviser to Multibax, Golden Land Property Development and Total Access Communication - three firms with total market capitalisation of Bt95.5 billion. It currently has eight similar deals, four of which involve initial public offerings and the rest, mergers and acquisitions.

Kasikorn Securities is acting as financial adviser to Thai Tap Water, which was earlier expected to list in the stock market in this year's first quarter but postponed the plan to sometime in the first half, due to poor market sentiment. She said the company would provide brokerage services for financial-product derivatives on the Thailand Futures Exchange in the third quarter.

Siriporn Chanjindamanee

The Nation


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