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Published on January 19, 2008

Kitti Satitanon, senior marketing manager for consumer goods, said yesterday that Adidas planned special marketing to build wider awareness of its new line during the events.

Adidas launched the line in August and has facial cleanser, facial nourisher, body spray, roll-on, bath gel and fragrance in its shops in many malls.

He said they had impressed themselves on customers but still had a long way to go.

 Strategy is to customise marketing to specific outlets and advertise in the media.

One campaign launched yesterday at Tesco Lotus gives lucky customers three footballs with Zinedine Zidane's signature.

The major target group are men from 18 to 25, and prices range from Bt85 to Bt250.

Kitti declined to reveal the expected sales and growth rates to be achieved this year.

Nitida Asawanipont

The Nation