Master Ad to develop software network

Master Ad plans to develop a Bt30-million software network for advertisers that monitors media potential in each location in a bid to become a major player in the out-of-home media market in Asia.

President and CEO Noppadon Tansalarak said yesterday that Master Ad was talking to a company to write the software, which would require a year and a half for full development. Initial investment is set at Bt5 million.

The application would reduce the time that billboards go unrented while gaining Master Ad partners with billboards in new locations. The company and other operators would have more opportunities to expose their products or services.

The IT solution would be used by Master Ad and sold to other out-of-home media operators on condition that they share their database and revenue from out-of-home media in their locations with Master Ad.

The Nation

- Nitida Asawanipont

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Master Ad to develop software network

Master Ad plans to develop a Bt30-million software network for advertisers that monitors media potential in each location in a bid to become a major player in the out-of-home media market in Asia.

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