TC Union plans six new products

The move comes after two new ones introduced last year were successful beyond the company's expectations.

Managing director Piti Kittithirapornchai said the new products were health drinks under the Blink and Wakie brands and health capsules. The company plans to launch the first product in March or April.

Last year, the company introduced Wakie Re-Live and Blink Collagen health drinks. The Wakie brand is perceived as a hangover remedy, while Brink promotes beauty.

Piti said sales volume for both products surpassed the company's expectations. For Blink Collagen, TC Union Global estimated sales of 100,000 bottles a month, but they totalled 300,000-400,000 bottles last month alone.

"We've received a good response from health-conscious consumers," he said. "So the company decided to create more functional drinks with new ingredients, in order to nourish consumers' health and continue our brand-extension strategy."

Piti expects sales revenue to grow 25 per cent this year. Last year, TC Union Global earned Bt300 million in revenue, up 25 per cent from 2006. The company will spend between Bt75 million and Bt100 million on marketing events.

Nalin Viboonchart

 The Nation