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Published on December 26, 2007

The company's managing director Staporn Panichraksapongse said that after adjusting its television programmes to attract teenagers as part of its business policy, revenue grew last year by more than 10 per cent.

He said this was because there have been a large number of companies wishing to advertise their products on the mass media aimed at the teenage demographic, but

up until now there have not been enough relevant programmes showing for this target group.

"All year round the company has been changing the TV programmes around, adding more interest for teenagers", he said.

Staporn said the company had adjusted television production focusing on the workers' way of thinking, the way of working, and the format of programmes.

"Each of the TV programmes adjusted for teenagers has been accepted by audiences, including the sponsors," he said, adding,

"This leads us to believe we are on the right track".

Staporn said the company's business plan would remain the same next year. But it will make its television programmes clearer and include richer content.

In addition to the planned improvements to 13 television programmes, he said GMM TV also plans to broadcast its two new programmes via Channel 5 on January 5.

"The company expects revenue growth of not lower than 10 per cent next year after broadcasting the two new programmes," said Staporn.

GMM Media commented that while the media industry next year would probably adopt a wait-and-see approach after a new government is elected, the sales growth of the industry should not differ greatly from the previous year.

However, he added that the television-media business of GMM intended to continue its growth next year.

The Nation