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Published on December 25, 2007

Non-alcoholic drinks marketing manager Sant Bhirombhakdi said in 2008 the company would launch two health brands, following the purchase of machinery and the formation of a partnership.

The two brands will make about 20 different drinks, he said.

Early next year, Singha will introduce a new B-ing brand drink, taking its total to four. This will be sold overseas, too, starting with markets in which Singha beer is now available.

The company will concentrate on its IO-branded mineral water, in a quest to snatch a 40-per-cent share of the Bt13-billion local market, Sant said.

He foresaw mild competition in the soda water market. Singha will push soda water as an ideal mix for fruit juice.

Sant hoped this would maintain Singha's soda water share at between 95 per cent and 97 per cent of the Bt4-billion market.

"If all goes as planned, revenue from non-alcoholic drinks will rise to 40 per cent of the total, from 20 per cent at present," Sant said.

The Nation