Singha launches 2 new brands in 2008

Singha Corporation is throwing Bt300 million in marketing budget next year to promote non-alcoholic beverages, in its quest to increase the non-alcohol revenue to 40 per cent of total.

Sant Bhirombhakdi, manager of non-alcoholic drinks marketing department, said that in 2008 the company would launch two new health brands following the procurement of new machinery and the formation of partnership.

Over 20 items are planned to be launched under the two brands, he said.

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Singha launches 2 new brands in 2008

Singha Corporation is throwing Bt300 million in marketing budget next year to promote non-alcoholic beverages, in its quest to increase the non-alcohol revenue to 40 per cent of total.

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Amended SEC Act passed

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