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Published on December 21, 2007

Director of business development Michael Sin yesterday said the campaign would find teen presenters to help its LipIce brand reach the targeted group of consumers.

Its other strategies include creating a website, placing advertisements in core media channels and educating consumers in the right way to treat healthy lips.

He said LipIce was currently the second market leader with a 25-per-cent share. Rohto-Mentholatum should achieve Bt100 million in sales this year, representing 15-per-cent growth.

Sin said the company should post 20-per-cent growth next year through its marketing efforts.

"Political and economic uncertainty are not our major concerns as, from my experience, consumers will never stop using personal-care products to ensure their good looks, while commodity products might have some problem with the situation," he said.

Rohto-Mentholatum plans to launch more categories in the skincare and personal-care categories, but Sin declined to elaborate.

Nitida Asawanipont

 The Nation