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Published on December 21, 2007

The survey was carried out on 1,875 local consumers for 1,200 local and international brands in more than 100 product categories, ranging from fast-moving consumer products to high-value goods such as cars, houses, luxury watches and accessories.

Nokia also enjoys strong energising for further growth in the future, the survey found.

The runner-ups were Honda, 7-Eleven, Pepsi, Toyota, Yamaha, Isuzu, Coca-Cola, Dove and Sony.

These successful brands can offer products and services close to consumers' daily lives, as well as technological products that can help contribute convenience to consumers. Some mobile phone and car brands such as Nokia, Toyota, Isuzu and Sony can also reflect the personality and image of users.

Young & Rubicam had previously used Ipsos to conduct the field study.

Young & Rubicam Group, a leading local communications agency, yesterday said it would set up a business division called "Energy" - a strategic brand communications consultant set to provide strategic brand-building and communications to business clients. Brand communications will be crucial in today's economic and market situations, which are changing quite rapidly, and while the connection between consumers and brand is long-lasting.

Most of today's consumers are quite conscious about buying such products. It is quite a challenge to any business operator to create interest and consumer demand in buying their goods.

Besides providing brand communications services to individual business clients, Energy will also support other creative and media service units within Young & Rubicam Group, including Y&R, Monday and Wunderman.

The Nation