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Published on December 20, 2007

The company manufactures and distributes Siemens and Gaggenau home appliances.

Managing director Andreas Meier said the company had estimated turnover growth of 20 per cent for this year but had fallen short because negative factors from the Kingdom's economic and political uncertainty had affected consumer confidence, particularly in purchasing high-value goods like consumer electronics.

However, the company believes its sales will improve next year, achieving growth of up to 20 per cent, because next Sunday's general election will help restore consumer confidence.

BSH Home Appliances also plans to drive its sales next year by launching innovative new products using advanced technology, he said.

Although Meier admitted the firm's failure to achieve its growth target, he declined to reveal this year's turnover figure.

BSH Home Appliances - a joint venture between German firms Robert Bosch and Siemens - has operated an electrical-appliance factory in Prachin Buri's Kabin Buri district for six years, where it manufactures washing machines for export to Asian countries.

The main Siemens and Gaggenau home appliances sold in Thailand include washing machines, clothes dryers, washer-dryers, cooking appliances, dishwashers and refrigerators. Up to 45 per cent of the company's total sales come from the laundry segment, 40 per cent from refrigerators, 14 per cent from cooking appliances and the rest from dishwashers.

Somluck Srimalee

 The Nation