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Published on December 18, 2007

Aimed at teenagers, True Digital president Thiti Nantapatsiri hopes the game will create an "online music community".

Hip Street will debut at the Thailand Game Show from January 10-13 at the Queen Sirikit National Convention Centre.

It will make a trial run next February before general release in March.

Thiti said company revenue from digital content was running at about Bt400 million a year, including the online game Special Force. He would not specify revenue targets for Hip Street.

The country's online game market is worth about Bt2 billion a year.

Snail Electronic general manager and major shareholder Shi Hai said the company was tapping the worldwide market. It has registered capital of US$2 million (Bt67.22 million) and three online-game products.

Hip Street once recorded 100,000 simultaneous players in China, the maximum possible, he said.

Hip Street gamers choose a 3D character to dance alone or together with. Competitions can be held.

Sirivish Toomgum

The Nation