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Published on December 7, 2007

The company predicts that will be a key factor in boosting its 2008 revenue 20-30 per cent.

Managing director Sanongnuch Charnvirakul yesterday said that despite the economic downturn, average spending per bill by the company's customers had risen to between Bt1,800 and Bt2,000 this year, compared with Bt1,500 before.

"About 90 per cent of our clients are corporate customers in the high-end market, so sluggish spending has not affected us much," she said, adding that most of Stacey International's active corporate clients were concerned about their image. While they may cut spending on gifts in one way or another, they will not abandon gift budgets.

She said the company had focused on product variety, categorised into food, beauty and flowers, home appliances and decorations and infant products.

With more than 14 years' experience, Stacey International provides a "mix and match" arrangement customised by individual clients.

"Gifts for greeting occasions are the most popular among our clients," she said.

Apart from its gift-delivery service, Stacey International provides a catalogue order service via a call centre.

Sanongnuch said the company expected its sales to grow 20 per cent this year to Bt50 million, partly because of a recently introduced service called Spy Gift. On behalf of its gift-giving clients, the company makes it its business to find out what kind of gift a receiver desires, within a stipulated budget.

The service has so impressed gift receivers that they have become new clients, she said.

Stacey International now has its own delivery unit employing 15 motorcycle riders and three van drivers.

Sanongnuch said that over five years, the company had improved its software system to manage its inventory costs, achieving a 10-per-cent savings.

The company yesterday launched a new product called the Stacey Christmas Hamper, in response to concerns about global warming. The hamper is reusable, and Sanongnuch is confident it will help boost sales over the festive New Year's season.

Sasithorn Ongdee

The Nation