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Diethelm earmarks Bt10m for Avent push

Diethelm, owner of the Avent brand of baby-care products from the United Kingdom, has set aside a marketing budget of Bt10 million to boost sales by 20 per cent, the company's department manager Chukiat Tokamolthum said yesterday.

Published on December 5, 2007



About 40 per cent will be allocated for advertising and public relations and the remainder for special activities.

As part of the marketing campaign, the company has launched a special Avent 2008 calendar. Customers making a purchase of Bt500 or more can get the free calendar at the Avent counter at all leading department stores.

Avent products include breast pumps, feeding bottles, skincare products and travel sets.

TNT incentive scheme

TNT Express, the global express courier, has launched an incentive campaign for customers.

Customers who use TNT's domestic or international express service will be awarded points for each shipment, which can be accumulated and redeemed for a stylish TNT glassware collection.

In addition, customers also can win a variety of prizes from TNT, including a Yamaha Fino motorcycle, a 32-inch Samsung LCD television, MP3 players, TNT bags and TNT calculators.

The campaign runs until December 15.

TNT Express offers door-to-door delivery to more than 200 countries.

The Nation


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