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Published on November 27, 2007

Shoppers using an American Express card can also win a first prize of a BMW 730Li.

CPN aims to boost sales via its umbrella businesses, including CentralWorld and Central Department Store.

CPN executive vice president for marketing Nattakit Tangpoonsinthana estimates that spending per transaction at CentralWorld will rise from Bt3,000 to Bt5,000 during the campaign period, and increase from Bt2,000 to Bt3,000 for Central Department Store branches.

"Consumers' purchasing power for this year keeps growing. In the last festive season spending per transaction at CentralWorld was Bt3,500-Bt4,000. Our clients do not have to suffer a big impact from high oil prices and political turmoil," he said.

Nattakit added that 50 per cent of the brand-name shops in both CentralWorld and Central Department Store branches had joined in the campaign. Special discounts will range up to 50 per cent.

The campaign runs from Thursday to March 2, covering Christmas, New Year's, Valentine's Day and Chinese New Year.

"This campaign is expected to attract American Express [Amex] card members, both local and foreign, who are high potential customers to shop in CentralWorld and all Central Department Stores," he said.

Christopher Paul, vice president, merchant service international and consumer card of American Express, said that for this campaign, Amex card members would receive a 3-5 per cent special savings when they shop at CentralWorld, all branches of Central Department Store, Zen and HomeWorks. Moreover, card members will have a chance to win a BMW 730Li.

Paul said the company would seek new partners in Thailand besides Thai Airways International and BMW, following its great success in the THAI-Amex Platinum card campaign.

Spending via this promotion has increased 30 per cent this year, and so the company decided to extend the campaign throughout next year.

Nalin Viboonchart, The Nation