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Published on November 24, 2007

The giant gift basket will go on sale for Bt300,000, filled with products never before included in a New-Year's basket, including a two-door refrigerator, an LCD TV with home-theatre set, a microwave oven, bicycles, mobile phones and digital cameras. It will be on display at the Rama IV branch until January 3.

Lotus's range of over 60 seasonal gift baskets, with new attractive designs and more variety, is more extensive than ever, offering popular drinks, healthy and festive foods and One Tambon One Product (OTOP) items.

Prices have been rolled back, starting at just Bt189. They are cheaper than last year by about 4 per cent on average.

Customers can also create their own personally designed baskets, hand selecting from the new range of festive products, many of which had been exclusively designed for Lotus. Purchasers of 10 or more baskets can avail themselves of a free delivery service while those spending more than Bt8,000 will receive gift vouchers from Bt600 to Bt60,000 for high spenders. For every Bt1,500 charged on a Tesco Visa Card, customers will enjoy 3-per-cent cash back.

"We have allocated a significant budget of Bt20 million to the marketing campaign organised during this coming festive season. We expect to sell about 600,000 New Year gift baskets this year, 20 per cent up from last year," said Sompong Rungnirattisai, strategic marketing director.

Chief executive Jeff Adams said these are exciting times for Tesco Lotus in Thailand.

"Our successful seasonal campaign last year generated a record-breaking sales increase of 25 per cent compared to 2005 and we predict that our range, promotions and prices this year will go one step further to achieve a 30-per-cent increase.

"Maintaining our position as Thailand's greatest value retailer," Adams went on, "we actively check 10,000 prices every week to ensure nobody is beating us on price. This year our range and promotional offering is the biggest and most generous yet and designed to appeal to all customers, from low-budget shoppers just looking for some party food at great prices to the more discerning affluent customers expecting department store quality and design.

"At Tesco Lotus however, it is not just about size and value. Equally important are the quality of products and the creative design, which is invested in producing many of our new decorative items, exclusively designed for our customers this year.

"Our customers always come first and this festive season will be no exception with extra customer services, improved quality of range and lowest ever prices," Adams said.

"As we say at Tesco Lotus, 'Every Little Helps'," he added.

Kwanchai Rungfapaisarn

 The Nation