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Published on November 9, 2007

The company hopes the move will help it achieve a 15-per-cent share next year this year in the Bt120-billion home-improvement market. It currently has 13 per cent of the market.

Managing director Nat Jaritchana said yesterday that the card - officially launched on November 1 - was expected to attract 50,000 members by year-end. It expects the membership to exceed 100,000 by the end of next year.

In order to gain membership, customers first have to purchase at least Bt12,000 of products at HomePro stores.

Cardholders will receive a range of benefits: discounts of 3-5 per cent on all products participating in the card campaign, a special parking area, a bathroom and kitchen design service once a year, and the right to borrow equipment for home repairs.Nat said it was necessary to offer new services in order to attract customers in a competitive market.

However, he added, two major factors affecting purchasing power were oil prices and political stability after the December 23 general election. He believes the economic outlook will improve next year and forecasts GDP growing by 3.5 to 4 per cent.

Nat said HomePro's current average purchase per bill for small items ranged from Bt1,200 to Bt1,500, while the average for large items was Bt12,000.

The Nation