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Published on November 7, 2007

 It expects revenue of Bt800 million this year.

Managing director Siri-prakai Suputhipong said the company planned to expand its business to cover a wider range of innovative products focusing on world-class brands such as Square D, Merlin Gerin, Teleme-canique, Osram and Endo.

Other services -designers, project consultants, system integrators and contractors - will also be offered to individual clients.

The marketing strategy is to celebrate the company's 15th anniversary with the aim of further penetrating the market for electrical power and lighting equipment.

Seven A has two showrooms: in Manachai, Samut Sakhon, and Rayong. A third will be opened in Chiang Mai next month.

The company plans to increase its penetration to-wards individual users, so as to serve the demand of both the end-consumers and de-signers in accordance with changing lifestyles and greater attention to detail and interior decoration.

Siriprakai said more than 3,000 retailers under the company's nationwide network had conducted seminars and training for staff and customers to educate them on innovations.

At the same time, it plans to increase new brands and corporate awareness through various marketing commu-nication activities. It expects to double the sales of lighting fixtures and wiring accessories, which currently account for 10 per cent of overall sales of about Bt800 million.

The Nation