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Published on October 28, 2007

Fashion designer Issariya Virajsilp created an outfit that reflects the novel bottle. Nontawat Charoenchasri, creative director at Wallpaper magazine, came up with a 3D Heineken Paco image. Winai Chairakpong, design director of Bug Studio took pride in unveiling his Heineken Paco art installation while DJ Dome Pakorn Lam showed off new music exclusively mixed to celebrate the Heineken Paco bottle. Dome's music entitled "Element", combines two key elements of water and metal that represent the Heineken Paco concept.

The artists assembled at Playground Thonglor recently for the launch party of the limited edition Heineken Paco aluminium bottles created by French designer Ito Morabito, recently held by Heineken beer brewer and marketer, Thai Asia Pacific Brewery Co (TAPB).

The new limited-edition Heineken Paco has been launched in France, Italy, Switzerland, the UK, Germany and the US, where it has been extremely successful. The 330 ml bottle is green and was developed by Ito Marabito, one of France's most progressive and unconventional product and graphic designer, and creator of the "Ora-ïto" virtual brand.

The Heineken Paco has earned the Best Packaging Design Award from the fashionable Dazed and Confused magazine.

Target customers are trend setters who value innovative and chic designs. The Heineken Paco have been imported from France and are now available until stocks last at 15 leading restaurants, bars and pubs in Bangkok: Rendezvous Bar and The Bar at RR&B, The Landmark Hotel on Sukhumvit Road; Vertigo and Pier 59, Banyan Tree Hotel on Sathorn Road; 87 Plus and Diplomat Bar, Conrad Hotel on Wireless Road; Party House One and Bar Eleven, Sima Hotel on Rama I Road; Barsu and The Living Room, Sheraton Grand Sukhumvit on Sukhumvit Road; Bar @494, and Spasso; Grand Hyatt Erawan Hotel on Ploenchit Road; Falla Bella Restaurant on Rajdamri Road; The Bed Supper Club on Sukhumvit Soi 11; and all Bangkok branches of Greyhound Cafe.