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TAT voted best national tourism organisation in TTG group poll

The Tourism Authority of Thailand has been voted by readers of the TTG group of travel trade publications as the Best National Tourism Organisation of 2007.

Published on October 27, 2007

The publications, which include TTG Asia, TTG China, TTGmice, and TTG-Btmice China, have a total of 61,782 readers.

 "The annual TTG Travel Awards, presented by TTG Publishing, seeks to honour the most outstanding performers in the Asia-Pacific's travel industry," said the group's Singapore-based managing director, Darren Ng.

"This award is bestowed each year upon excellent organisations of the travel trade within the Asia-Pacific region that have shown strong commitment towards service excellence."

The award was conferred at the 18th TTG Travel Awards 2007 ceremony held in conjunction with the IT&CMA and CTW 2007 Asia-Pacific event on Thursday at the Sofitel Centara Grand, Bangkok.

TAT governor Phornsiri Manoharn said the award was a recognition of the creativity and professionalism of all the TAT's staff.

"The tourism industry is becoming extremely competitive every year," she said.

"To maintain Thailand's marketing profile has become a hugely challenging exercise, and we are glad to see that our efforts are being recognised by the esteemed readers of the TTG Group."

This year, the TAT has made major adjustments in its marketing strategies, with one of the key changes being a return to the well-known Amazing Thailand tourism campaign slogan that proved so successful in 1998-99.

The range of Thai tourism products and services has been analysed in the wake of new trends in consumer behaviour and reclassified into seven clear categories to be marketed in a clearly focused and segmented manner, highlighting key assets such as traditional Thai hospitality, cuisine, heritage, health and wellness.

Cooperative marketing activities have also been stepped up, especially with industry partners such as airlines and the private sector.

From January to June, international arrivals totalled 6.95 million, up 3.3 per cent over the same period last year, with strong growth in arrivals from Europe, the Middle East and South Asia.

This year, the TAT is projecting 14.8 million international arrivals, up from 13.82 million visitors in 2006.

 The Nation

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