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Published on October 26, 2007

Country general manager Thanwa Laohasiriwong said the firm had set up new units called Volume Business and Volume Team to drive business in this sector.

The company is also providing an SMB (Small and Medium Business) express advanced programme of data protection.

IBM is working with independent software vendors (ISVs) to provide ecosystem solutions at affordable prices as a way of driving the SME market. IBM has 500 business partners and ISVs to distribute its products, software and services.

"SMEs are a crucial market. We want to combine technology, expertise and innovation with deep business understanding to create shape and exploit a new market," said Thanwa.

He said that IBM worldwide had increased revenue from the SME market by about50 per cent. The firm also focuses its business on the banking, telecom, retail and hospitality industries.

IBM is joining with eight universities to develop a curriculum that will start next March.

Thanwa said the company's new model focused on being a globally integrated enterprise with economic value, offering low-cost products, software and solutions as well as services with high quality and high performance.

Other priorities are expertise and an open business environment.

Jirapan Boonnoon

 The Nation