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Jet-set Johnnie

Johnnie Walker Swing is aiming a new marketing campaign at jet-setters.

Published on October 25, 2007

"It's the first time that such a new and innovative campaign for this target group has been launched in Thailand that offers special privileges and benefits," Jeerachot Sathirakul, senior product manager at Diageo Moet Hennessy (Thailand), the whisky's importer and distributor, said yesterday.

The campaign will be gradually launched until early next year with three themes - sports, travel and dining.

The first activity is the Swing VIP Night Golf event, in which members will experience their first world-class golf at the romantic Windmill Golf Club.

First-half sales were 6,195 cases and 4,978 cases are expected to be sold in the second half.

Next year's target is expanding market share by 10 percentage points.

The Nation

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Jet-set Johnnie
Johnnie Walker Swing is aiming a new marketing campaign at jet-setters.

Jet-set Johnnie

Johnnie Walker Swing is aiming a new marketing campaign at jet-setters.

OTHER BUSINESS

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Jet-set Johnnie

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