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Published on October 22, 2007

The People Power Party is certainly looking for good deals as it recruits candidates for the coming election, but somehow the fire sale that Chalerm Yoobamrung was holding failed to get its scouts in a buying mood.

In fact, when the party's men were browsing through his shop, Chalerm told them they'd have to get out if they didn't cough up the money for his sons Duang and Wan as well. He and the boys were "a package deal", he said.

It wasn't so much "buy one, get two free" as "buy everything or else". That family just loves showdowns.

The "package deal" he's flogging is (where to begin?) just plain crazy. Suppose you go to 7-Eleven to buy a carton of milk. You discover that the milk is months past its expiry date, but you figure you'll take a chance anyway, and you head to the cash register. Then the clerk tells you that you're going to have to buy two bottles of whisky to go with it.

Not only that, it's bad whisky too. Lethal - if you catch our drift.

The People Power Party, concerned for everyone's health, has declined the purchase and gone shopping elsewhere.

Unfazed, Chalerm is nothing if not a devoted father, and looks likely to keep his mad marketing scheme in front of the customers. Plenty of people think quality is meaningless when you've got enough quantity. Those are the people who usually start wars.